Founded in 2024 in a college dorm with roots to Los Angeles' Los Feliz neighborhood, Rowena is a brand built by a group of friends who embrace a laid-back yet vibrant lifestyle. Rowena showcases the highest quality knitwear, where each piece has a timeless charm with a modern twist, designed to bring a touch of refinement to your daily wardrobe, offering versatile, elevated essentials that feel as good as they look.

At the heart of Rowena is a commitment to "everyday elegance".